But this week I'm thinking about change, and what better explanation of the different stages we go through than Homer's rapid jog through the Kubler-Ross curve. We might not all be as quick to reach acceptance as Homer, but it's as good a place as any to start a post on dealing with change.

The time has come to revisit my approach to strategy, take a closer look, and make sure I'm not missing any tricks.

We write a lot about strategy a) because we love it and b) because it's really easy to get wrong. Here's an overview of our approach, along with some top tips to get you started.